Many people who enter the gift basket business are creative types who tend to focus heavily on the practical side of the business. However the most important thing to focus on is marketing as even the most beautiful gift baskets are no good to you if you cannot sell them. This article will let you know how to put together a marketing strategy for a business in this competitive industry.
Do some research into what kind of baskets your local market wants. You may then decide to focus on only some basket styles such as ‘gourmet food’ or ‘bath and beauty’ themes. Try to identify niches that you could have a competitive advantage in due to your skills and relationships with possible suppliers or customers.
Packaging and Presentation
Think about the images of your products that you want customers to see and base their buying decisions on. Have some photos taken of your product range by a professional photographer and put them on your website and possibly into a brochure. If you have a retail outlet, have some of the photos enlarged and framed and hang them on the wall of your store.
Build up a brand over time by having a great logo and business philosophy. Make a promise to customers as to what they can expect from your products and service and never let them down and your reputation will grow. When you have a recognizable and reliable brand your business will be much more valuable and sales will come easier. Look at how other gift basket companies have branded themselves and try to do something a little different.
Advertising campaigns can be effective in bringing in new business. You should understand that the three ways that gift basket businesses usually get new clients are either through a storefront, online or by direct marketing to corporate clients. Combine one or two of these methods with the right advertising campaigns and you will have a recipe for success.
Word of Mouth Marketing
If you serve customers well you will get repeat business from them. If they are really satisfied and had a unique experience with your company they will also talk with friends and you will get referrals from them.
Always strive for the highest standard of customer service. If you get a basket wrong or it is delivered late it can be disastrous for your image so you should have the highest standards of quality control at all times and avoid errors at all costs.
Marketing to your Existing Customers
Build up a mailing list of all your customers and send out an email of a newsletter letting them know about your special offers before Valentines day, Mothers day or other holidays. It is always easier and cheaper to sell to your existing customers then it is to acquire new ones.
Without a doubt, marketing is the single most important aspect of running a gift basket business. By setting out an effective marketing strategy you will be giving your gift basket business the best possible chance of success.