MLM home business opportunities are very easy to find today thanks to the Internet. The question you may have if you are looking at these types of business opportunities is how hard is it to earn money in network marketing today?
We will analyze that question in this article.
You can break the type of people looking at network marketing today into two primary categories.
1. People who have been in MLM in the past and have a bad impression of it.
2. People who are not familiar with network marketing now and are open to the possibilities it provides.
As we look at the people who have been in network marketing in the past there are plenty of people who have a negative impression of this business model. This is really true for people who were in business under the old way of contacting all of your friends and relatives.
People who were involved in more than one MLM business over the years found that many of their friends and relatives no longer wanted to talk to them. As they failed in one opportunity after another it formed the opinion that network marketing is a bad business model.
These people need to be taught the new ways to use an MLM home business to make money today. It is much easier to retail products thanks to the Internet today. Because they no longer have to deliver products and collect from their customers it is easier to make money.
It's also much easier to sponsor new distributors and build a worldwide business much quicker. Even people who were in network marketing in the past are finding success sponsoring when they use the systems put in place online.
People who are not familiar with network marketing are much easier to train. They do not have any negative connotations about the business so they are more open to doing what their sponsor and the MLM Company is teaching them.
Using Internet marketing techniques it really is possible to build very large network marketing businesses. By paying attention to the type of company you join you truly can sponsor people all around the world without leaving the comfort of your own home.
You can also participate in more than one network marketing opportunity at a time because you can automate so much of the retailing and sponsoring processes.
In summary it is easier to earn money with an MLM business today than it used to be. You will still need to work hard, but the chances of succeeding are in your favor. … Read More
The short answer is it depends on who you ask. In doing some research for this article I literally found dozens of “biggest problems” depending on what the writer wanted to sell me.
There are surveys that call out numerous external problems ranging from the high cost of health insurance, taxes, government regulations, and the list goes on.
In my current role as a business coach I find business owners and CEO’s frequently list their biggest problem as whatever is hot at the time I’m talking to them.
I decided to go with my own history on this one since over the years I seem to have developed an unfortunate and extensive history of dealing with problems.
I founded a value added logistics company in 1989 that grew rapidly from no sales and eight employees to sales of over $40MM with more than 600 employees in the U.S and Europe. I sold out of that venture after ten years and bought a small HVAC manufacturing company with a small group of investors and ran that for five years.
These companies were in different industries and on different growth paths but the problems I experienced were quite similar.
Currently as a business coach I see the inner workings of many companies in various industries.
So what are the biggest problems facing small to mid-sized business today? My version is as follows:
Cash –It’s hard to get and there is never enough. If you are a fast growth company you can rapidly outgrow your available sources, if you are an underperforming company you can’t get it. The majority of companies don’t manage it well.
Lack of a clear plan – the SBA says that over 50% of businesses that fail don’t have a plan. I can say from my 30 plus years of experience not only is that number conservative, buy most businesses don’t know how to plan. Lack of a plan worsens the cash problem by allowing you to waste cash chasing tempting diversions, and throwing money at problems.
Ineffective leadership – this issue takes many forms. In my experience it is frequently in the form of depth of leadership. The founder of the company is
hands- on and effective but has little or no management depth behind him or her. This eventually causes the company to stop growing and e
ventually could lead to failure.
Sales / marketing effectiveness– this leads back to planning and leadership. Many companies have not taken the time to decide what their USP is. They try to compete in conflicting areas, such as lowest price and highest service. One takes away dollars and the other adds cost. Part of the planning process should include a very clear answer to one simple question, “with all of the products and service available to my customers why should they buy from me?”
Lack of execution– this may be the biggest of all. Research has shown and my own experience backs up the following facts: