According to an expert’s estimation, we are exposed to more than 5000 customized logos every day. From our tooth paste to frozen food to clothes, every product we use displays a logo design that is somehow causing us to perform a certain behavior. Many companies are winning customers’ attention through their captivating logos and others are losing the game due to their poorly designed logo.
So how do you make your custom logo stand out?
It can be done by highlighting your company offering and features through a smart logo design that is both appealing yet memorable. It should leave an impression that makes your audience pay your custom logo several seconds to notice and inspire. Unfortunately, many businesses make serious mistakes when creating a company logo design. There are many companies with great products & services that can give them a bright future but when their logo is not up to the mark, they lose great opportunities. Here are the most common mistakes made my most of us:
Critical Mistake #1: Drawing Your Company Logo Yourself
A business logo should not be designed by a beginner. It cannot be based on your favorite color or your favorite artwork of childhood – It should have a professional look and for it to have the sophistication you require get it designed by an experienced designer. And most importantly, downloading a clip art logo design will only leave you with a copy logo that others have downloaded too on cheaper rates.
Critical Mistake #2: Forgetting About Your Customer
No matter what make your customer a priority when designing a company logo design – It should never be based on your taste only. So the next step after identifying the company’s core features is to know your audience since your logo is for your clientele to see and love, it should be based on their understanding and taste in mind as well. Find out if they are male or female? Young or old? Single or married? Know about them as much as you can to be able to come up with an appropriate company logo design. The more you know about their likes and dislikes, the more you can create a design that appeals to them.
Critical Mistake #3: Imitating your Competitors
The worst mistake you can make is copying your competitors design. It will not only make your audience question your originality but it will make your competitor more credible in their eyes, since their design has been copied. It is a good idea to seek inspiration from remarkable logos but don’t mimic your competition instead use colors, fonts, shapes and icons that set our business apart.